Hi, I'm Jonathan
I help small business owners in San Diego work out what's holding them back, and then I go fix it. I spent years on a shop floor before I did this, so most of what you deal with in a week I've dealt with myself.
Small Business Consultant · FrameScale Inc · San Diego, CA
How I got here
It took me a while to get here, and the parts that look like detours are the ones I use most.
In The Back Of The Shop
My first job was at an optical company, in the back, making the product. Not glamorous. They moved me out front to sell, and then I was managing the store, which meant a number to hit every month and a team to hit it with.
Hitting A Ceiling
I worked in corporate stores, in franchises, and in small independents. Spend enough time doing that and you can see the whole road in front of you. Mine didn't go as far as I wanted, which is an uncomfortable thing to work out about your own job. I was good at it by then and I still couldn't see a way further up.
Back To School
So I went back. Bachelor's degree at UC Riverside, then a master's in business with a marketing focus. I'd worked out by then that working with people was where I enjoyed the job most, and I wanted to understand why some businesses grow while others just stay busy. I'd worked in both and couldn't have told you the difference at the time.
Using Both Halves
These days I use both sides of that. Nearly every small business I meet is already good at the thing it does. What's missing is a clear message, a website that works, and numbers the owner can read without help. Those three things are what I spend my time on.
You should understand your own business
You shouldn't need to call a marketing person to get your own numbers explained back to you. I go through everything with you as we do it, so when we're finished you can keep it running yourself. Plenty of people in this line of work would rather you couldn't.
The background
School, and a lot of years on a sales floor. I did the job first and went back for the degrees later.
- Education
- MBA In MarketingMaster's in business administration.
- Education
- University Of California, RiversideBachelor's degree in business.
- Experience
- Small Business ManagementThe back of the shop, then the sales floor, then running it.
- Experience
- Real Numbers, Real TargetsYears of having to hit sales goals rather than just write about them.
What you get
- Someone who has worked a sales floor, not just read about one.
- Business sense and marketing in the same conversation.
- My direct number.
- A straight answer about whether I can help, including when the answer is no.
- Work that stays in your own accounts, so you can carry on without me.
Tell me what you're working on
Half an hour on the phone. You talk, I ask questions, and you'll get a straight answer about whether I can help.
- 01I read it myself.
- 02We talk for half an hour.
- 03I tell you whether I can help.
- 04You decide. I won't chase you.
San Diego, CA. Serving San Diego County.
Monday to Friday, 9 to 5.
Tell me what's going on
Three boxes. It doesn't need to be long.